Who We Are

Baby Brands began in 1998. It was started by a mum like so many other businesses in the nursery catgeory.The idea was to find the best baby brands around the world and share them with like-minded retailers and parents. Baby Brands has introduced many great brands and categories to Australia. Baby Einstein, Taggies, Swaddle Me, Halo, Diono, Mebby, Pabobo, Hug-a-Bub and Manduca baby carriers among many others.

We have even created our own brands when we couldn't find one to fit a need in the market. Discoveroo Educational Toys and Games is an example of this. Also Forevermore Keepsake Albums, Gently Eco Nappies and TwoNomads Travel Accessories. Some of these we have even taken to consumers in other countries like the New Zealand, US, Canada, UK and Israel.

The Baby Brands team